Yalale-Matufueni Kevin

International Business Development

LaLiga

• Broadcasting: Creation of “LaLiga Cine” and improving the value of the TV right for Canal+

• Marketing : Creation of “ LaLiga Fan Day” and “Seminario LaLiga”

• Sponsorship: New partnership with MTN Ivory Coast (500k/year)

• Digital: Creation of “Hablemos LaLiga”, the Dark mode version, Project “Unboxing” and LaLiga action Xbox

• Social Networks: 70% Increase in Western African followers, creation of the french Twitter account

• Education: MoU Between LaLiga Business School and Galileo Group for Sport marketing classes

• Media: 7 Press Conferences and 2 Conventions about Sports Marketing

Project Manager and Sports Lifestyle Manager

Quintessentially Lifestyle Benelux

Intern – Product Manager Assistant Training

Adidas Group

Intern – Corporate Hospitality VIP Area

Real Madrid F.C.

Certificate of Advanced Studies (CAS) in Football Management

University of Lausanne (UNIL)

The UEFA CFM is delivered in collaboration with the Swiss Graduate School of Public Administration (IDHEAP), at the University of Lausanne in Switzerland.  Based in Lausanne, which is home to more than 40 international sports organisations, IDHEAP has a long history of delivering high-quality programmes, having established the first course in sports management in Switzerland.

MBA in Sports Management

Real Madrid Graduate School

The school is a partnership between the Universidad Europea de Madrid (European University of Madrid) and Real Madrid F.C.

Master’s degree in International Business and Management

ICHEC Brussels Management School

Thesis : “ Creation of a business model to fight against the debt of professional sport clubs “