Expériences Professionnelles
Chief Operating Officer, SWEEETCH I Edtech Scale-up, France
Feb 2023 – Present
• Successfully scaled the company following significant funding round, managing and growing the team to 40 employees. • Management of Sales, Marcom, Product, HR, Customer Success departments • Conceptualized and oversaw the development of our flagship SAAS solution and mobile app, resulting in substantial revenue growth. Product development and time to market divided by 3. • Crafted and executed impactful strategies for revenue generation, product offer, operations management, and sales expansion increasing revenue by 525%. • Developed and implemented a successful go-to-market strategy that drove rapid market penetration and user acquisition. Students SMA & SEA CAC -76%. • Established KPI, established a new CRM and data monitoring processes to track performance and ensure data-driven decision-making. #Edtech #Startup #Innovation #SAAS #Management
Innovation Strategy & Marketing Consultant, FB DEVELOPPEMENT, France
Sep 2021 – Feb 2023
• Creation of disruptive Innovation Strategies to transform an invention into a concrete market • Help Startups prioritize Innovation Initiatives and Design Products • Provide Technology and Resource Assessment • Go to market strategy & Lead Generation Strategy (inbound & outbound) : SEO, SEA, SMA, Content, growth hacking, campaign automation, AARRR. KEY ACHIEVMENTS EXAMPLES: Medtech Startup: Go-to-Market, Distribution, Product Design contributing to 16m€ funding. E-commerce Fashion client: 30% increase in online sales & 20% CAC reduction. Luxury Real-Estate program: +725% Qualified Lead Generated per Month (SMA/ SEA) Mobile App Startup: Product design & Go-to-Market Strategy contributing to 2M€ seed funding. #Strategy #Edtech #Medtech #Retailtech #Real Estate #Innovation #Startup
MARKETING DIRECTOR, RADIOSHOP, Europe
Sep 2019 – Sep 2021
• Conducted comprehensive market studies and played a pivotal role in defining product offerings, with a primary focus on BTOB SAAS solutions tailored for communication agencies. • Led the design, execution, and oversight of market fit assessments, product feature enhancements, value proposition refinement, and technological solution
2017 “Duty-free shops: Are luxury brands being democratized? 2008 “Luxury Toys for Men: When women will let us decide and buy on our own?” ITQM Best Paper Award
LANGUAGES
English
French
German
PUBLICATIONS
finding. -29% Tickets, +45% customer satisfaction • Orchestrated lead generation efforts through both inbound and outbound channels, implemented a new CRM system to streamline sales interactions, and managed acquisition funnels to optimize conversions. Leveraged automated campaigns to drive efficiency and scale. +420% Leads • Spearheaded brand strategy and communication initiatives, including Social Media, Content strategy, SEO, PR campaigns, content development, sales tools creation, and engaging webinars, fostering brand growth and market presence. +76% social media engagement, +580% website Traffic. #SAAS # Retail # AI # Music
FOUNDER & Chief Executive Officer, Startup MON CHAPERON, Montpellier
Jan 2017 – Feb 2024
• Pioneered a disruptive mobility and security solution by conceptualizing, orchestrating, and driving the development of a BTOC Mobile Application (70 000 users) and a BTOB SAAS solution. • Devised and executed a dynamic sales strategy, resulting in successful lead generation, strategic partnerships and contracts with industry giants, including RATP, TBM, TCL SYTRAL, MGEN, and BNP PARIBAS, with deal values ranging from €15k to €250k. • Spearheaded a comprehensive communication and public relations campaign, generating over 300 national mentions across press, television, and radio platforms with a 10k€ budget. • Managed a team up to 8 people #Startup #Founder #Mobility #SAAS #Mobile App #CEO #CTO #CMO
MARKETING DIRECTOR, F-ONE & MANERA INTERNATIONAL
Jan 2012 – Jan 2017
• Manage the Marketing, Communication, and product departments, achieving remarkable results, including a turnover growth of +247% over five years. • Global Marketing and Communication strategy definition and implementation in 65 countries. • Crafted and executed comprehensive BtoC and BtoB communication strategies, encompassing product launches, website enhancements, advertising campaigns, SEO and SEA optimization, SEM initiatives, PR efforts, print media, and POS. • Consistently drove brand visibility, customer engagement, and revenue growth. • Managed a team of up to 13 individuals #Global #CMO #CPO #Distribution #Sport #Marketing #Strategy
INTERNATIONAL SALES AND MARKETING DIRECTOR, TATOOTOUCH International
Jan 2009 – Dec 2012
• Pioneered the development and worldwide launch of Tatootouch, an innovative temporary tattoo protected by a patent. Orchestrated all aspects of the product and company creation, including the inception of a sales strategy, pricing structure, and the creation of essential sales tools. • Successfully established robust distribution channels in Europe from scratch, resulting in an extensive network of over 8 000 points of sale, including prominent retailers such as Carrefour, Intermarché, Monoprix, Toy’R’Us • Identified key actors and led negotiations for a global licensing deal, culminating in a high-value contract with a minimum guarantee of €10 million per year. #Sales #International #BtoC #Distribution Strategy #Pricing #Go-to-Market #CPO
TEACHER, France & China
Jan 2009 – 2019
SKEMA BUSINESS SCHOOL For the 8th MSc Program in the world in Luxury and Fashion Management, created and delivered the Brand Management course in English up to 200 students. • Course Content: Developed the entire curriculum, covering fundamental concepts such as Brand Equity, CBBE (Customer-Based Brand Equity), Brand Identity, and Brand Value, equipping students with a profound understanding of brand management strategies. • Thesis Supervision: Provided guidance and mentorship as a thesis supervisor for students pursuing advanced research projects in the field of fashion, luxury and
brand management. • AACSB Accreditation PQ status IEMI BUSINESS SCHOOL PARIS MBA I Product innovation strategy #Branding #Marketing Theory #Public Speaking #Strategy
COMMUNICATION MANAGER, ASICS France
2004 – 2009
• Led the strategic definition and execution of national communication plans, managing a substantial communication budget of €7 million. • Expertly crafted media plans and directly managed the purchase of advertising space across various channels, including television, press, radio, and online platforms. • Collaborated closely with advertising agencies to conceptualize and create compelling artwork for communication campaigns, ensuring brand messaging consistency and impact. • Orchestrated the development of marketing collateral, including catalogs, leaflets, sales brochures, and communication tools for product launches, facilitating effective marketing materials for sales teams. • Oversaw the trade marketing strategy, defining merchandising strategies, and coordinating the creation and implementation of product displays and promotional materials. • Successfully orchestrated events, public relations initiatives, product placements, and endorsements, enhancing brand visibility and engagement in the French market. #Communication #PR #Media buying #Events #Sport #Print #E-commerce
Formations
EDUCATION
Master’s Degree, CERAM Business School, Nice
2007
Innovation Management
Compétences
SKILLS
• Strategic Planning
• Go-to-Market Strategy
• Product design • International Sales
• Operations Management
• Growth Hacking
• Advertising Campaigns
• Search Engine Optimization
• Lead Generation
• Automation
• Social Media
• Team Management
• Public Speaking
• Media Buying
• Branding
Intérêts
Martial Arts (Karate, Krav Maga), Trail & Running, Stand-Up PaddleInformations complémentaires
- Région : Occitanie
- Date de naissance : 04/05/1984
- Téléphone : 0674768119
