Anne-Fleur Ounnas

 PR & Communications Junior Manager

·       Develop earned media toolkits, part of the overall integrated brand communication process.

·       Support and co-lead local brand activations (high profile events, collaborations, innovative product launches, brand stunts, etc…) to elevate brand positioning.

·       Champion the importance of earned media within Danone (webinars, guidelines, benchmark, newsletters) to elevate our internal capabilities and understanding of PR & Influence’s evolving ecosystem.

·       Activate the Danone sponsorship strategy & global influencers (e.g. Antoine Dupont, Gentlemates Esport team, Pharrel Williams)

·       Ensure a robust framework of KPI to measure performance of the cultural, PR & Influence initiatives providing continuous improvement.

·       Lead our brands to win by developing case study, highlighting our commitment to excellence & creativity.

France

 Shopper activation retail

•           Managing a portfolio of 3 brands (Alpro, Activia & Bledina) in the retail media team: activation campaign, budget tracking, benchmarking

•           Project management: Agency – brand coordination, brief, quote, planning, reporting

•           Unifying team processes (e.g. briefing, reporting, brand plan)

•           Participate in activating the Paris 2024 partnership and the brand ambassador Clarisse Agbegnenou (triple Olympic champion)

Sales assistant

•      Handling events for Rugby World Cup 2023 partnership and Toulouse rugby team

•      Point of contact of clients and B2B international prospects

•      Benchmarking of the MICE offer in Paris & in Europe

•      CRM – business data analysis, monthly business reviews

France